![]() Starting July 1, 2019, Google will be rolling our their mobile-first indexing strategy. ![]() Make sure your website is mobile friendly Info such as hours, your phone number, photos, reviews on Google as well as other review sites, and even times when your business is the busiest are provided in the search results. Plus, Google Business Profile listings give a searcher additional information about your business that could help them make a decision. Making sure that your address is correct increases your chances of being shown to potential customers. When someone performs a ‘near me’ search, Google will actively search addresses that are close to the user’s location to determine which results to serve up. It’s important to make sure your Google Business Profile listing is accurate and up-to-date. ![]() Google Business Profile is a free tool that allows small business owners (and nonprofits) to promote their business information on Google Search and maps. Update your Google Business Profile page listingĪs you may already know, having a Google Business Profile page for your business is a vital first step in taking control of your business’ online presence.Įxample of a Google Business Profile listing. Here are some of the best ways to set yourself up for Google ‘near me’ success: 1. Making sure that your website is optimized for local search is an important step in being found by the local audience. Google uses the searcher’s present location when conducting the search to ensure they are delivering results that are nearest to them. ‘Near me’ searches are location-based search queries that often take place by someone who is ready and able to make a purchase. How can you influence this behavior yourself? Is it possible to make your business easier to find? Make sure local customers can find you online by optimizing for local searchĪccording to Google, ‘near me’ searches doubled in 2015 and the volume of queries like this have increased 34 times since 2011.īut before we jump into how you can show up in the results for a “near me” search, it’s important to understand how “near me” searches work. If you own or manage a restaurant, you likely know that food searches are relevant to your company but you may just be crossing your fingers and hoping Google is doing its best to serve up your website whenever possible. While many resources emphasize the importance of a strong online presence for your specific brand–and it certainly is important–it’s not always clear how to prepare for situations where someone is searching for a generic term that could apply to your business. In fact, Google Trends shows that interest in the term “food near me” has been on a steady rise over the past five years. However, many people use Google to find “comfort food near me,” “family restaurant near me,” or even simply “food near me.” To be fair, most people probably aren’t searching for mashed potatoes in the way I am. “Mashed potatoes near me.” Your customers, both current and potential, are using Google every day to find delicious food and other services near them “Where do you want them from?” he asks.Īnd that’s when it happens. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve simply responded, “mashed potatoes.” Sure, they’re not a full meal, but the stomach wants what it wants. I like them baked, fried, scalloped, you name it. ![]()
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